ATL, TVCs, BTL, Shopper, Sampling, Events, Experiential, PR Stunts (including AR/VR) – UK & EMEA. Senior Concept Creative @JPMH.

TVCs for Purina AdVENTuROS & DeliBakie launch in UK & EMEA. Project won at JPMH against the Purina ATL agency, Publicis Paris. Full script development, storyboarding, on shoot directing; then shopper, experiential, social content videos created on the back of the ideas.
Bakers Big Break In – Sampling Gamification: data capture through engaging ‘Empty Bowl Guarantee/Win a Bakers Golden Bowl’. Extension to the ‘Heist’ TVC with gaming content. Results (August 2013): New registrants: 19,558 / 23,136 consumers redeemed 100,212 on-screen codes. All 2,000 bowls were allocated / 56,577 / FPD entries (56.5%) / Audience also returned to interact with the mini-games despite already having entered into the FPD.
Launch of Baker’s ‘As Good As It Looks’ – digital display/rich media/homepage sampling.
Bonio Munchy Tunes – Gamification for sampling: data capture through engaging interactive Canine Karaoke that plays famous themes or allows you to compose your own and share. Launched in June 2013, results in two months: 15,464 visitors – 12,386 unique / Page views: 61,331 (Avg 4/user) / 1,627% increase in traffic with an increase of 2,113% of unique users compared to the previous period.
Dog Chow – Brand Book: Guidelines for internal and external stakeholders. Concept design, Art Direction, Creative Direction; taking the brand promise of ‘dog adventures’ with plastic, wipe clean pages, all in a swatch style format tied together with an adventuror’s carabiner.
Dog Chow Adventures – PR Stunt concept to give Dog Chow treats in the most far-flung, adventurous locations; a GPS urban adventure Treasure Hunt for dog and owner.
Nestle Purina Global Vision – Video Content (Script, Storyboard, Art Direction); Internal comms booklet.