MD Foods

FMCG Brand Creation, Packaging Design, ATL, Activation, Collateral, Shopper. Senior Art Director, Head of Art @FCA!

The IncrEDIBLE Cheeses of Denmark – Build a brand from scratch. Give a sense of the unique character of the cheeses. Real stories became Hans Christian-Anderson styled tales (they are from Denmark!) for ads and the award-winning packaging. Secured listing in Tesco, and the distinctive, stand-out black and white packaging secured a place on many a dinner party cheese board.
Cosmopolitan Low-Fat Spreads, Yogurt & Fromage-Frais Range. Brand Creation: one interesting way to target your consumers – a tie up with Cosmopolitan magazine. A successful launch delivered listings in Tesco and Sainsbury’s.
MD Foods – PACT Spreads & Yogurts. Make a ‘PACT’ with your heart. Building a brand from scratch and getting listings in the big four supermarkets. Im(pact) with mums and adventurous chaps. With added Omega 3, the spreads and yogurts are ‘good for your heart’, even when (a) you’ve got two (b) have it broken (c) haven’t got one (d) when it’s in your mouth! And it was good for sales, too.