Nestle Purina Felix – UK & EMEA. All channels: Web, BTL, DM, EM, Sampling, Shopper, Experiential, Social/Content (launch on Facebook & YouTube), PR Stunts (including AR)… Concept/Art Direction/Creative Direction/Directing as Senior Concept Creative @JPMH.

Felix Website concept and creative direction.
Launch of Felix Sensations Sauce Surprise – BTL, digital display, DM, eDM, shopper, POS, sampling, experiential…
Felix Sensations Sauce Surprise – digital, social content for EMEA PR Launches, sample gamification on Homepage & Facebook
Launch of Felix Crunchy Crumbles – The Incredible Crunchy Crumbles Sampling machine – concepted, designed, directed Purina’s first +2 million viewed YouTube content film; Facebook & Homepage ‘Crunchy Audio Pairs Game’ for sampling…
Launch of Felix Facebook UK & EMEA – Posts – illustrating ‘clever Felix’ for product info, seasonal offers, UGC, and returning healthy engagement.
Felix sponsorship of X-Factor – successful multi-platform content and promotion.
Examples of numerous concepts, scripts, storyboards to bolster the successful Felix YouTube channel.