Felix
Nestle Purina Felix – UK & EMEA. All channels: Web, BTL, DM, EM, Sampling, Shopper, Experiential, Social/Content (launch on Facebook & YouTube), PR Stunts (including AR)… Concept/Art Direction/Creative Direction/Directing as Senior Concept Creative @JPMH.
![Felix Website concept and creative direction.](https://garywcreative.co.uk/wp-content/uploads/2019/01/Felix1.jpg)
Felix Website concept and creative direction.
![Launch of Felix Sensations Sauce Surprise - BTL, digital display, DM, eDM, shopper, POS, sampling, experiential...](https://garywcreative.co.uk/wp-content/uploads/2019/01/Felix2.jpg)
Launch of Felix Sensations Sauce Surprise – BTL, digital display, DM, eDM, shopper, POS, sampling, experiential…
![](https://garywcreative.co.uk/wp-content/uploads/2019/01/Felix4a.jpg)
![](https://garywcreative.co.uk/wp-content/uploads/2019/01/Felix4b.jpg)
![Felix Sensations Sauce Surprise - digital, social content for EMEA PR Launches, sample gamification on Homepage & Facebook](https://garywcreative.co.uk/wp-content/uploads/2019/01/Felix5.jpg)
Felix Sensations Sauce Surprise – digital, social content for EMEA PR Launches, sample gamification on Homepage & Facebook
![Launch of Felix Crunchy Crumbles – The Incredible Crunchy Crumbles Sampling machine - concepted, designed, directed Purina's first +2 million viewed YouTube content film; Facebook & Homepage ‘Crunchy Audio Pairs Game’ for sampling...](https://garywcreative.co.uk/wp-content/uploads/2019/01/Felix7.jpg)
Launch of Felix Crunchy Crumbles – The Incredible Crunchy Crumbles Sampling machine – concepted, designed, directed Purina’s first +2 million viewed YouTube content film; Facebook & Homepage ‘Crunchy Audio Pairs Game’ for sampling…
![Launch of Felix Facebook UK & EMEA - Posts – illustrating ‘clever Felix’ for product info, seasonal offers, UGC, and returning healthy engagement.](https://garywcreative.co.uk/wp-content/uploads/2019/01/Felix13a.jpg)
Launch of Felix Facebook UK & EMEA – Posts – illustrating ‘clever Felix’ for product info, seasonal offers, UGC, and returning healthy engagement.
![](https://garywcreative.co.uk/wp-content/uploads/2019/01/Felix13b.jpg)
![Felix sponsorship of X-Factor - successful multi-platform content and promotion.](https://garywcreative.co.uk/wp-content/uploads/2019/01/Felix14-1024x727.jpg)
Felix sponsorship of X-Factor – successful multi-platform content and promotion.
![Examples of numerous concepts, scripts, storyboards to bolster the successful Felix YouTube channel.](https://garywcreative.co.uk/wp-content/uploads/2019/01/Felix15.jpg)
Examples of numerous concepts, scripts, storyboards to bolster the successful Felix YouTube channel.