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Cisco

A true 360 account, converting Ogilvy LA brand advertising into media-rich and innovative digital for the UK, concepting UK specific ATL campaigns, innovative campaigns with media partners (Telegraph.co.uk, Zed Media, TimesOnline) and all BTL/’Demand Generation’ for UK and EMEA. Picked up Gold Effie Award in first year. Award-winning and successful business result launches eg. Self Defending Networks, Unified Communications, ASR 9000 Router, Data Storage Division, eCRM… Creative Partner & Board Director @OgilvyOne.

Award-winning campaigns – eg. Gold Effie, Campaign Direct Awards, EPICA Grand Prix, EuroBest Direct, New York Festivals, DMA Echoes…
Campaign Press Award Finalist – Cisco Self Defending Networks Getting attention not in the tech pages. Not in the business pages. But, unexpectedly, like the message, in the sports section. It’s also where are audience is, too. Double the unexpected by mashing two timely sporting events for a double whammy of Cisco’s highest awareness and sales leads.
Launch of Cisco Data Storage – Pan Euro Campaign Organise your data storage successfully and reap the rewards of efficiencies. So re-organising colours, using a magic eye pattern and rearranging letters in words, they caused disruption in a good way – delivering Cisco’s Data Storage their highest ever recall and demand generation.
Experiential included the ‘Cisco Mat’, an immersive trial of Wi-Fi & Unified Communications to highlight the invisible barriers of Work, Live, Play & Learn.
Cisco ‘The Bridge’ (right) – an ambitious, global e-mag, taking the name from Cisco’s logo and home city’s famous landmark. Reinforcing the connections from Cisco to their customers with a roving reporter using online Cisco platforms and products to bring the global IT news highlights. Cisco Mid Market e-letter (left) – successful drive for customer engagement and retention. +1000 subscribers in the first month.
Cisco Medical Grade Networks – UK & EMEA Launch – Demand Generation DM, EM, ATL…
Launch of Cisco ASR9000 Router. Event at Cisco Live – concept, sales script starring Einstein, collateral, eCRM…
Launch of Cisco Unified Communications. Targeting SMBs at major UK railway terminals, the Comms Clinic presented Unified Communications as a boost to business productivity & efficiency between the invisible barriers of Office, Branch, Out & About and Home. Another successful media partnership with Telegraph Business pushed the story online with a bespoke microsite, with business experts and webinars. All amplified with a holiday promo to, where else, but San FranCISCO! 450%+ ROI. Multi-platform media, web, demand gen, eCRM, event, experiential…