BT Business

Creative Partner & Board Director @OgilvyOne – collaborating with the Business Partner & Planning Partner in a triumvirate directing strategy, propositions and creative for DM/CRM activity – Core, Acquisition, Retention, Winback, Broadband; both offline and online – and presenting to key stakeholder clients, including the Marketing Director.

BT Business Upsell – Simple idea with cut through. And sharp enough to deliver a 39% response.
BT Business eCRM Retention programme – A year in the life of a BT Business email programme. The nitty gritty of comms planning and implementation and delivery.
Successful Peter Jones Campaign, highlighting the choice of Business Plan options available.
BT Business partnering Cisco Unified Communications. Big successful results from the big idea of communication ‘fluidity’ dramatised using a gel pack within the brochure that has business icons ‘floating’ inside; backed up with flowing copy to deliver the main facts and benefits.