BT Retail

Creative Partner & Board Director – BT Consumer (OgilvyOne’s largest account). Collaborating with the Business Partner & Planning Partner in a triumvirate; directing strategy, propositions and creative for DM/CRM activity – Core, Acquisition, Retention, Winback, Launches of Broadband, Fibre, Vision TV, Homemovers; both offline and online – and presenting to key stakeholder clients, including c-suite/Marketing Director.

Launch of BT Infinity Fibre Broadband using localised maps to dramatise the roll out to your area.

BT Total Broadband eCRM Programme.

BT Total Broadband. As broadband became more commoditised, acknowledge BT could never win on price. Redevelop positioning as “The UK’s most complete broadband package”, offering customers everything they ever need to make the most of the internet today, and tomorrow. Examples below as Concept Creative & CD of up to eight teams.

Campaign Direct Award-Winning DM for BT Total Broadband.

INNOVATION – the World’s first ‘talking’ email. If you’re selling BT Talk, let the email do the talking. And it convinced enough people to generate a 41.5% CTO.

BT Fon – Free Wi-Fi App. Making Wi-Fi hotspots easier to spot. The development of the BT Hub’s expansive Wi-Fi range meant BT customers could tap into anyone’s freely and securely. And this App successfully enabled them to tap into this exclusive feature. Another key benefit that makes BT Broadband ‘the UK’s most complete’.

BT Winback Programme – DM, CRM, eCRM…

Tone of Voice – You don’t have to scream offers etc. to be heard. A friendly, one-to-one chat can work too, and did. Successful roll-out on Homemovers, Broadband audiences. Concepting and Creative Direction of teams.